Solar Basics

Solar clarity, structured for search, calculators, and leads.

Global structure

Markets and URL clusters

Each market gets a country hub, regional pages, city pages, calculator links, incentive context, FAQs, and quote CTAs.

State and utility programs, city cost pages

PM Surya Ghar, rooftop subsidy pages

STCs, feed-in tariff comparisons

EEG, battery economics, regional pricing

Country, state, and city pages rank for high-intent “solar cost in location” searches.

Standalone calculator pages capture ROI, savings, payback, and quote intent.

Top-of-funnel explainers build topical authority and internally link to money pages.

Quote CTAs sit after calculator results and cost-page insight blocks, not before trust is built.